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Responsible advertising

We are a member of associations that promote mechanisms and voluntary codes that safeguard transparency and truthfulness in advertising and we periodically review our compliance with these codes.

Some of these codes are:

  • Code of conduct of the Spanish advertising industry
  • Autocontrol advertising code of conduct
  • Code for self-regulation regarding environmental claims in marketing communications
  • E-commerce and interactive advertising ethical code.

In 2011, there was a complaint about an advert put out by Repsol which referred to the "Seleccin de Productos con Origen" (selection of productions with origin), products sold in Repsol's network of service stations in Spain, as it was thought that it could mislead the consumer with regard to the origin of the products.

The company has introduced corrective measures to avoid such possible confusion and went on to change the name to "Seleccin de Productos" (selection of products).

Similarly, in 2011 disciplinary proceedings were brought against the company for using the statement "Free fuel for life", when the duration was 25 years.

Accessible service stations

In Spain in 2011, we opened the first service station in the world certified by BREEAM, the leading international method for certifying the sustainability of buildings. The station was built to eco-architecture parameters using multiple recycled materials and is energy efficient. It also has the AENOR universal accessibility certification, as do two other directly managed service stations in Spain.

True to our commitment to society, in 2011 we carried out an initiative to make more than 500 of our service stations accessible; they form part of our network of directly managed service stations in Spain. Thanks to this project, Repsol will have the biggest network of more accessible points of sale in Spain and one of the largest in Europe.

More information on the methodologies used to calculate customer satisfaction, our actions and initiatives to encourage responsible use, safety sheets, and consumer protection and responsible advertising can be found at